Sbarro to enter UK Market with EG Group Partnership
Sbarro today announced its partnership with EG Group in the United Kingdom and the opening of the first Sbarro restaurant. The first opening will be at EG Group’s Armada location in Birmingham. This is the first of five new trial openings in the UK planned for 2020 and complements five planned openings in The United States by year end.
The two companies anticipate the development of additional units in 2021 and beyond, given the successful completion of the trial.
“The partnership with EG Group is very exciting. It’s a natural fit between the two brands. While pizza has been a top selling food item in convenience stores for many years, Sbarro offers premium quality pizza, Stromboli and other menu items that are freshly prepared each day in store. We pioneered the concept of pizza-by-the-slice in our first location in Brooklyn, New York in 1956, and have retained the made from scratch recipes ever since” said Sbarro CEO David Karam. “As the trend continues to shift towards freshly prepared and higher quality food offerings in the convenience store segment, Sbarro is an ideal partner for a great brand like EG Group.”
Mohammed Tayab, EG Group’s Food & Beverage Director for Europe, said: “We are excited to partner with Sbarro, a world renowned pizza brand present in 24 countries who offer excellent choices to diners. Their focus on serving authentic New York-style pizza using the freshest ingredients will be a treat to customers looking for a fresh, tasty and convenient offering at one of our locations.”